How to Leverage the Power of LinkedIn

By Romy Weiss, Your NextSteps Career Coach

Do you have that friend or colleague that is connected to everyone? 

Who just tends to know what to do or how to do it or where to find the information?

The LinkedIn Platform holds this power. When you know how to leverage that power and build your LinkedIn Profile optimally, you too reap those benefits!

Interesting right!

Bottom line, LinkedIn is the key platform for professional for networking, recruiting, job searching, career advancing and researching.

A few important statistics to keep in mind on how impactful LinkedIn is on the job hunt and recruitment process.

• Over 80% of hiring managers and recruiters use LinkedIn to find job applicants for future positions and hirings
• LinkedIn is consistently in the top 5 of places for employers post job vacancies and the most popular place to find employment opportunities
• Over 40% of employers disqualify applicants based solely on their LinkedIn profile

Keep these 2 tips in mind when using LinkedIn and leverage your professional positions.

1. Remember this is a professional social media platform and everything you post or respond to should be in the lane of your professional brand and representative of your professionalism.
2. In order to have your profile be optimized, searchable, findable, and discoverable you want to include your key skills and keywords that describe you.

Finally some benefits of LinkedIn are:

• It is the largest business networking site available
• You can gain social proof of your skills and talent
• It is a vast and incredible research tool 
• You can gain exposure to hiring managers and recruiters and fellow collaborators and colleagues
• You can demonstrate your knowledge, credibility, leadership and expertise
• It is a expansive job board
• You can follow companies and industries you are interested in and become visible and relevant
• You can network and make connections without every leaving your house, especially relevant now during Covid-19.

Regardless of where you are on the career transitions pathway, your LinkedIn Profile matters! This is the most important piece of your professional social media and digital footprint. 

To help make sure you have a strong LinkedIn Profile and leveraging the power of LinkedIn fully to your advantage. Download the FREE guide I am offering:  “10 Top Tips to Optimize Your LinkedIn Profile & Stand Out in the Crowded Applicant Pool” 

A FREE, Guide to Improve Your LinkedIn Profile, Stand Out in the Crowded Applicant Pool and Land Your Dream Job 

…. Because YES, people are hiring again! (as a matter of fact, 3 of my clients have been hired this month and are starting their onboarding next week!)

In this, FREE Guide, you will learn:

• 10 top tips on how to optimize your LinkedIn Profile so that your profile is searchable, findable, and discoverable (ie: shows up in recruiters, hiring managers and people’s search feeds)
• The single most important thing you need to do in order to be found and discovered by your dream employers and recruiters on LinkedIn.
• 4 actionable steps to improve your LinkedIn Profile and stand out in a pool of applicants.

This is not the time to give up or think career success is not possible. This is the time to take control of the things you can and proactively engage in your professional network so that you can be seen, heard, and found. LinkedIn is the platform just for this. And if you need some guidance for developing your LinkedIn Profile, this FREE guide is yours as soon as you download it.